Harvey serves up US Open tennis partnership as brand push accelerates

Legal AI platform Harvey has signed a multiyear partnership with the US Open, becoming the tennis tournament’s first official “legal assistant” starting with the 2026 event.

The partnership will see Harvey branding appear prominently inside Arthur Ashe Stadium, the 23,000-seat centre court, and on other courts, alongside virtual on-court placements in the tournament’s international broadcast feed.

The US Open runs from late August to early September and attracts more than one million spectators over the tournament. It is also known for its strong corporate hospitality and sponsorship presence, drawing major brands, executives and celebrities across the two-week event. Major sponsors this year include American Express, Chase, JPMorgan and Emirates.

Brand building

The deal marks Harvey’s first sports sponsorship and signals a push by the legal AI platform to build broader brand awareness beyond its core base of law firms and corporate legal departments.

“An opportunity to be a brand partner for the US Open doesn’t come along often,” said Harvey CEO Winston Weinberg. “This is our first sports sponsorship, and we wanted to ensure it was the right match for our customers, prospects, and employees. The US
Open’s fan base, global reach, and remarkable brand make them the perfect partner.”

Deanne Pownall, managing director of corporate partnerships at the United States Tennis Association, said the organisation was “excited to welcome Harvey as our first ‘Legal Assistant’ partner”.

Beyond the legal market

The move follows Harvey’s recent marketing partnership with Gabriel Macht, the actor who played Harvey Specter in Suits, as the company looks to position itself as the defining brand in legal AI.

The company has also recently signed HSBC as a customer, as it continues expanding beyond law firms into large corporate legal departments.

While the platform’s core customers remain large law firms and in-house legal teams, the US Open deal suggests Harvey is deepening its experiment with more consumer-facing brand building strategies similar to those used by large technology companies.

Harvey says its platform is now used by more than 1,000 customers across more than 60 countries.