Harvey takes legal AI into the Premier League with Fulham partnership

Harvey has become the official legal AI partner of Premier League club Fulham FC, marking its latest move into high-profile sports sponsorship as the legal tech company ramps up its global expansion.

The multiyear deal will see Harvey gain branding at the club’s Craven Cottage stadium across both men’s and women’s fixtures, as it looks to raise its profile in one of its core markets.

Legal AI meets the Premier League

The Fulham tie-up is the latest in a string of sports deals for Harvey as it leans into brand-building beyond the legal sector.

Earlier this month, the company announced a multiyear partnership with the US Open, becoming the tennis tournament’s first official “legal assistant” from 2026. It also struck a sponsorship deal with NBA team the Dallas Mavericks, where Harvey took on the role of legal AI partner.

The company has also brought on Suits actor Gabriel Macht as an ambassador - best known for playing Harvey Specter, the character the company takes its name from.

London focus

The Fulham partnership comes as Harvey continues to expand rapidly, with London positioned as a central part of its strategy.

The company recently hired Jorge Bestard as VP of EMEA sales in the city and has pointed to its early customer base in London as a foundation for further growth in the region.

“London is one of the most important legal markets globally and home to Harvey’s very first two customers,” said CEO and co-founder Winston Weinberg. “We’re honoured to be partnering with Fulham and look forward to deepening our relationships in London and across the UK.”

Beyond London, Harvey is also pushing into new markets, with plans to open a Singapore office to support clients across Asia-Pacific.

On the client side, momentum has continued. DLA Piper recently announced a firmwide rollout of Harvey following a pilot, marking one of the largest law firm deployments of the platform to date.

Fulham, meanwhile, are heading into their fourth consecutive Premier League season, having established themselves as a steady mid-table side.