The ex-Slaughters lawyer taking Avvoka into legal AI’s next chapter
As lawyers spend more time inside AI platforms, specialist legal tech companies are rethinking where they fit.
Contents
Legal tech company Avvoka is shifting towards a “headless drafting” model that lets lawyers access its technology without leaving platforms such as Harvey and Legora.
Co-founder Eliot Benzecrit says that means accepting an uncomfortable possibility: the best way to reach users may be through someone else’s product.
Legal tech company Avvoka is rethinking one of the basic assumptions of legal tech: that lawyers need to come to its platform to use it.
“I'm fighting for their attention, but they're living in Harvey,” says Avvoka co-founder Eliot Benzecrit.
It is a problem facing a growing number of specialist legal tech companies. Lawyers who once moved between separate tools for drafting, research and other tasks are increasingly spending their working day inside platforms such as Harvey, Legora, Claude or Copilot.
Avvoka's answer is to meet them there. Benzecrit calls the strategy “headless drafting", allowing a lawyer working within an AI platform to access Avvoka's contract drafting technology, possibly without ever opening Avvoka.
“Do we give the lawyer a better experience by forcing them to come to our UI,” he asks, “or accept that their attention might be elsewhere?”
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It is a very different problem from the one Benzecrit faced when he started out in legal tech a decade ago. Benzecrit trained at Slaughter and May and qualified into M&A. He had little intention of leaving law until a side project eventually turned into Avvoka.
The London-based company was founded in the pre-generative AI days of 2016, with David Howorth, then a Slaughters trainee, joining Benzecrit early on.
When Benzecrit attended one of the first Legal Geek events in 2016, he remembers finding just six people in the room.
“What on earth have we done leaving our proper careers to turn up in a room with six people,” he remembers thinking.
He wasn’t the only former Slaughters lawyer taking a gamble on the nascent industry. StructureFlow founder Tim Follett, who also left the firm to build a legal tech startup, has similarly recalled attending Legal Geek when it was still a tiny gathering.
Today, the annual conference attracts around 5,000 attendees at its flagship event in London.
What on earth have we done leaving our proper careers to turn up in a room with six people.
At 25, the risk seemed manageable. Benzecrit had qualified as a lawyer and assumed he could simply return if the startup failed.
After bootstrapping for much of its existence, raising just £600,000 in its early years, the company spent more than eight years growing largely from its own revenues. Earlier this year, it raised £14 million to accelerate its US expansion and product development, including the integrations now underpinning its strategy.
The round was led by Valhalla Ventures, founded by Mark and Lindy O’Hare, who built private markets data platform Preqin and sold it to BlackRock for £2.5 billion last year.
Avvoka has since grown to around 120 employees and says it is used by a quarter of AmLaw 100 law firms. Its roster includes A&O Shearman and Ropes & Gray, as well as corporate teams such as Warner Brothers. Around 80% of its revenue comes from law firms, with 70% of that coming from the US.
The product has evolved with the market. Firms traditionally used Avvoka to turn their own precedents into automated templates. A lawyer generating a share purchase agreement might answer a questionnaire, with Avvoka assembling the document according to rules built into the template.
Avvoka now connects with Harvey, Legora, Claude and Copilot, allowing lawyers to remain inside those platforms while drawing on the rules and templates stored in Avvoka.
Law Firm | Trainee First Year | Trainee Second Year | Newly Qualified (NQ) |
|---|---|---|---|
| Addleshaw Goddard | £52,000 | £56,000 | £100,000 |
| Akin | £60,000 | £65,000 | £174,418 |
| A&O Shearman | £56,000 | £61,000 | £150,000 |
| Ashurst Perkins Coie | £57,000 | £62,000 | £140,000 |
| Baker McKenzie | £56,000 | £61,000 | £150,000 |
| Bird & Bird | £48,500 | £53,500 | £102,000 |
| Bristows | £48,000 | £52,000 | £95,000 |
| Bryan Cave Leighton Paisner | £53,000 | £58,000 | £125,000 |
| Burges Salmon | £49,500 | £51,500 | £76,000 |
| Charles Russell Speechlys | £52,000 | £55,000 | £93,000 |
| Cleary Gottlieb | £62,500 | £67,500 | £172,500 |
| Clifford Chance | £56,000 | £61,000 | £150,000 |
| Clyde & Co | £48,500 | £51,000 | £90,000 |
| CMS | £50,000 | £55,000 | £120,000 |
| Cooley | £55,000 | £60,000 | £157,000 |
| Davis Polk | £65,000 | £70,000 | £180,000 |
| Debevoise | £55,000 | £60,000 | £173,000 |
| Dechert | £55,000 | £61,000 | £165,000 |
| Dentons | £52,000 | £56,000 | £104,000 |
| DLA Piper | £55,000 | £60,000 | £140,000 |
| Eversheds Sutherland | £50,000 | £55,000 | £120,000 |
| Farrer & Co | £48,500 | £51,000 | £89,000 |
| Fieldfisher | £48,500 | £52,000 | £100,000 |
| Freshfields | £56,000 | £61,000 | £150,000 |
| Fried Frank | £55,000 | £60,000 | £175,000 |
| Gibson Dunn | £65,000 | £70,000 | £180,000 |
| Goodwin Procter | £55,000 | £60,000 | £175,000 |
| Gowling WLG | £48,500 | £53,500 | £108,000 |
| Herbert Smith Freehills Kramer | £56,000 | £61,000 | £145,000 |
| HFW | £52,000 | £56,000 | £103,500 |
| Hill Dickinson | £44,000 | £45,000 | £80,000 |
| Hogan Lovells | £56,000 | £61,000 | £145,000 |
| Irwin Mitchell | £43,500 | £45,500 | £78,000 |
| Jones Day | £60,000 | £68,000 | £170,000 |
| K&L Gates | £50,000 | £55,000 | £115,000 |
| Kennedys | £43,000 | £46,000 | £85,000 |
| King & Spalding | £62,000 | £67,000 | £175,000 |
| Kirkland & Ellis | £60,000 | £65,000 | £174,418 |
| Latham & Watkins | £60,000 | £65,000 | £174,418 |
| Linklaters | £56,000 | £61,000 | £150,000 |
| Macfarlanes | £60,000 | £65,000 | £150,000 |
| Mayer Brown | £55,000 | £60,000 | £150,000 |
| McDermott Will & Schulte | £65,000 | £70,000 | £174,418 |
| Milbank | £65,000 | £70,000 | £174,418 |
| Mills & Reeve | £46,800 | £47,000 | £84,000 |
| Mishcon de Reya | £52,500 | £57,500 | £110,000 |
| Morgan Lewis | £57,500 | £62,500 | £173,000 |
| Norton Rose Fulbright | £56,000 | £61,000 | £140,000 |
| Orrick | £60,000 | £65,000 | £170,000 |
| Osborne Clarke | £55,500 | £57,500 | £97,000 |
| Paul Hastings | £60,000 | £68,000 | £173,000 |
| Paul Weiss | £60,000 | £65,000 | £180,000 |
| Penningtons Manches Cooper | £48,000 | £50,000 | £83,000 |
| Pinsent Masons | £54,000 | £59,000 | £109,000 |
| Quinn Emanuel | n/a | n/a | £189,000 |
| Reed Smith | £55,000 | £60,000 | £135,000 |
| Ropes & Gray | £62,000 | £67,000 | £170,000 |
| RPC | £48,000 | £52,000 | £95,000 |
| Shoosmiths | £45,000 | £47,000 | £105,000 |
| Sidley Austin | £60,000 | £65,000 | £175,000 |
| Simmons & Simmons | £56,000 | £61,000 | £130,000 |
| Simpson Thacher | n/a | n/a | £178,000 |
| Skadden | £58,000 | £63,000 | £177,000 |
| Slaughter and May | £56,000 | £61,000 | £150,000 |
| Squire Patton Boggs | £50,000 | £55,000 | £110,000 |
| Stephenson Harwood | £50,000 | £55,000 | £105,000 |
| Sullivan & Cromwell | £65,000 | £70,000 | £177,000 |
| TLT | £44,000 | £47,500 | £85,000 |
| Travers Smith | £55,000 | £60,000 | £130,000 |
| Trowers & Hamlins | £50,000 | £54,000 | £90,000 |
| Vinson & Elkins | £60,000 | £65,000 | £173,077 |
| Watson Farley & Williams | £51,500 | £56,000 | £107,000 |
| Weightmans | £36,000 | £38,000 | £70,000 |
| Weil | £60,000 | £65,000 | £170,000 |
| White & Case | £62,000 | £67,000 | £175,000 |
| Willkie Farr & Gallagher | £60,000 | £65,000 | £180,000 |
| Winston Taylor | £56,000 | £61,000 | £125,000 |
| Withers | £47,000 | £52,000 | £95,000 |
| Womble Bond Dickinson | £43,000 | £45,000 | £83,000 |
Rank | Law Firm | Revenue | Profit per Equity Partner (PEP) |
|---|---|---|---|
| 1 | DLA Piper* | £3,130,000,000 | £2,500,000 |
| 2 | A&O Shearman | £2,900,000,000 | £2,000,000 |
| 3 | Clifford Chance | £2,400,000,000 | £2,100,000 |
| 4 | Hogan Lovells | £2,320,000,000 | £2,400,000 |
| 5 | Linklaters | £2,320,000,000 | £2,200,000 |
| 6 | Freshfields | £2,250,000,000 | Not disclosed |
| 7 | CMS** | £1,800,000,000 | Not disclosed |
| 8 | Norton Rose Fulbright* | £1,800,000,000 | Not disclosed |
| 9 | HSF Kramer | £1,360,000,000 | £1,400,000 |
| 10 | Ashurst | £1,030,000,000 | £1,390,000 |
| 11 | Clyde & Co | £854,000,000 | Not disclosed |
| 12 | Eversheds Sutherland | £769,000,000 | £1,400,000 |
| 13 | Pinsent Masons | £680,000,000 | £790,000 |
| 14 | Slaughter and May*** | £650,000,000 | Not disclosed |
| 15 | BCLP* | £640,000,000 | £790,000 |
| 16 | Simmons & Simmons | £615,000,000 | £1,120,000 |
| 17 | Bird & Bird** | £580,000,000 | £720,000 |
| 18 | Addleshaw Goddard | £550,000,000 | £1,000,000 |
| 19 | Taylor Wessing | £526,000,000 | £1,100,000 |
| 20 | Osborne Clarke** | £476,000,000 | £800,000 |
| 21 | DWF | £466,000,000 | Not disclosed |
| 22 | Womble Bond Dickinson | £450,000,000 | Not disclosed |
| 23 | Kennedys | £428,000,000 | Not disclosed |
| 24 | Fieldfisher | £385,000,000 | £1,000,000 |
| 25 | Macfarlanes | £371,000,000 | £3,100,000 |
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Speed versus trust
Benzecrit's take is that generative AI and rules-based automation solve different problems.
“AI gives you speed, but the potential trade off is accuracy,” he says.
A firm's Avvoka templates encode its own drafting decisions, including rules determining when particular clauses should appear. An AI tool can interact with those rules rather than generating an entire document from scratch.
That rules-based layer, Benzecrit argues, becomes particularly important as firms try to work out how much they can trust AI-generated legal work.
“If they've assembled the document via our infrastructure, then there's no need for any of that review time because it assembles it in accordance with the rules that their knowledge management team have enshrined,” he says.
Avvoka is also adding more AI of its own. Its Curate product analyses previous transaction documents to help lawyers build preferred precedents, while Draft Assist can take information from an email, voice recording or term sheet and use it to populate an automated document.
Amazon analogy
Benzecrit is not trying to turn Avvoka into another general-purpose AI destination.
He compares the emerging model to being a specialist seller on Amazon. If Harvey or another platform becomes where lawyers go to work, Avvoka can supply part of what they find there.
“We're quite happy to be one of the vendors on Amazon if Harvey is the Amazon,” he says.
We're quite happy to be one of the vendors on Amazon if Harvey is the Amazon.
“We ultimately just want lawyers to produce a really solid draft.”
It is a calculation Benzecrit thinks more specialist legal tech companies will have to make. Many were built as point solutions, with their own interfaces and direct relationships with users. But if lawyers increasingly spend their days inside a smaller number of AI platforms, owning that interface may matter less.
“We should be giving them the best chance of completing their workflow successfully,” he says.
| Firm | London office since | Known for in London |
|---|---|---|
| Akin | 1997 | Restructuring, funds |
| Baker McKenzie | 1961 | Finance, capital markets, TMT |
| Davis Polk | 1972 | Leveraged finance, corporate/M&A |
| Gibson Dunn | 1979 | Private equity, arbitration, energy, resources and infrastructure |
| Goodwin | 2008 | Private equity, funds, life sciences |
| Kirkland & Ellis | 1994 | Private equity, funds, restructuring |
| Latham & Watkins | 1990 | Finance, private equity, capital markets |
| McDermott Will & Schulte | 1998 | Finance, funds, healthcare |
| Milbank | 1979 | Finance, capital markets, energy, resources and infrastructure |
| Paul Hastings | 1997 | Leveraged finance, structured finance, infrastructure |
| Paul Weiss | 2001 | Private equity, leveraged finance |
| Quinn Emanuel | 2008 | Litigation |
| Sidley Austin | 1974 | Leveraged finance, capital markets, corporate/M&A |
| Simpson Thacher | 1978 | Leveraged finance, private equity, funds |
| Skadden | 1988 | Finance, corporate/M&A, arbitration |
| Sullivan & Cromwell | 1972 | Corporate/M&A, restructuring, capital markets |
| Weil | 1996 | Restructuring, private equity, leverage finance |
| White & Case | 1971 | Capital markets, arbitration, energy, resources and infrastructure |
| Law firm | Type | First-year salary |
|---|---|---|
| White & Case | US firm | £32,000 |
| Stephenson Harwood | International | £30,000 |
| A&O Shearman | Magic Circle | £28,000 |
| Charles Russell Speechlys | International | £28,000 |
| Freshfields | Magic Circle | £28,000 |
| Herbert Smith Freehills | Silver Circle | £28,000 |
| Hogan Lovells | International | £28,000 |
| Linklaters | Magic Circle | £28,000 |
| Mishcon de Reya | International | £28,000 |
| Norton Rose Fulbright | International | £28,000 |
Law Firm | Trainee First Year | Trainee Second Year | Newly Qualified (NQ) |
|---|---|---|---|
| A&O Shearman | £56,000 | £61,000 | £150,000 |
| Clifford Chance | £56,000 | £61,000 | £150,000 |
| Freshfields Bruckhaus Deringer | £56,000 | £61,000 | £150,000 |
| Linklaters | £56,000 | £61,000 | £150,000 |
| Slaughter and May | £56,000 | £61,000 | £150,000 |
Law Firm | Trainee First Year | Trainee Second Year | Newly Qualified (NQ) |
|---|---|---|---|
| A&O Shearman | £56,000 | £61,000 | £150,000 |
| Clifford Chance | £56,000 | £61,000 | £150,000 |
| Freshfields Bruckhaus Deringer | £56,000 | £61,000 | £150,000 |
| Linklaters | £56,000 | £61,000 | £150,000 |
| Slaughter and May | £56,000 | £61,000 | £150,000 |
Law Firm | Trainee First Year | Trainee Second Year | Newly Qualified (NQ) |
|---|---|---|---|
| Ashurst | £57,000 | £62,000 | £140,000 |
| Bryan Cave Leighton Paisner | £53,000 | £58,000 | £125,000 |
| Herbert Smith Freehills | £56,000 | £61,000 | £145,000 |
| Macfarlanes | £60,000 | £65,000 | £150,000 |
| Travers Smith | £55,000 | £60,000 | £130,000 |
| Firm | Merger year | Known for in London |
|---|---|---|
| BCLP | 2018 | Real estate, corporate/M&A, litigation |
| DLA Piper | 2005 | Corporate/M&A, real estate, energy, resources and infrastructure |
| Eversheds Sutherland | 2017 | Corporate/M&A, finance |
| Hogan Lovells | 2011 | Litigation, regulation, finance |
| Mayer Brown | 2002 | Finance, capital markets, real estate |
| Norton Rose Fulbright | 2013 | Energy, resources and infrastructure, insurance, finance |
| Reed Smith | 2007 | Shipping, finance, TMT |
| Squire Patton Boggs | 2011 | Corporate/M&A, pensions, TMT |
Law Firm | Trainee First Year | Trainee Second Year | Newly Qualified (NQ) |
|---|---|---|---|
| Ashurst | £57,000 | £62,000 | £140,000 |
| Bryan Cave Leighton Paisner | £53,000 | £58,000 | £125,000 |
| Herbert Smith Freehills Kramer | £56,000 | £61,000 | £145,000 |
| Macfarlanes | £60,000 | £65,000 | £150,000 |
| Travers Smith | £55,000 | £60,000 | £130,000 |
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